iFund is a self-service online fund trading platform, is wholly owned and operated by Noble Apex Advisors Ltd (“Noble Apex Advisors”). Established in 1998, Noble Apex Advisors is one of the leaders of the financial planning profession in Greater China. Noble Apex Advisors is licensed to carry out regulated activities including Type 1: Dealing in Securities, Type 4: Advising on Securities and Type 9: Asset Management under the Securities and Futures Ordinance of Hong Kong (with CE Number AEO169).
Noble Apex Advisors is dedicated in providing quality financial planning and investment management services in the best interest of our clients for their financial freedom. The establishment of iFund trading platform creates another convenient and affordable self- trading channel for investors designing and accessing their appropriate investment fund portfolio according to their personal goals and risk tolerance anywhere, anytime, via the internet.iFundcarries over 1000 funds from over 40 different international asset management companies, providing numerous investment fund choices, including different asset classes, markets and risk levels for investors’ selection.