iFund- How a mobile phone changes woman life

2019-03-19 10:05
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Almost 60% of women do not engage in the long-term aspects of their financial things like investing, according to latest UBS Investor Watch. The main reason is that women believe men know more about investing and planning. However, With the development of mobile phone, woman can easily connect and access to basic financial knowledge and the way to invest.

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Mobile phone rank as one of the most important creations of our times. Presently, roughly two-thirds of the world’s population has been connected by mobile devices. By 2025, according to GSMA Intelligence, the figure is expected to be closer to 75%. Mobile phone will be the largest mass adoptions of a device in the history of mankind.

Women contribution most in this trend recently. Since 2014, the number of women owning a mobile phone in low- and middle-income countries has risen by over 250 million. The mobile gender gap is narrowing. And as it narrows, good things are happening.

When a woman has a mobile phone

When a woman has a mobile phone, she becomes better connected and curious about the world she lives in. Connected and curious, a woman becomes better educated. Armed with a better education, she enters into formal economy. She earns more income and obtains more purchasing power.

The more women work, the greater their purchasing power, which is already staggering on a global basis. Based on the estimation of Bank of America Merrill Lynch, the global purchasing power of women totalled roughly 18 trillion in 2019, which is a figure 40% larger than the Chinese economy.

Woman reshape the industry landscape

Globally, women control upward of 20 trillion in wealth. Women have become the key drivers in various sectors, such as travel, leisure and health care. When woman has more income, she will invest more in her health and the health of her family. According to data from the United Nations, educated mothers mean healthier babies. For instance, a child born to a mother who can read is 50% more likely to survive past age 5.

Woman can own her worth by made financial decision

It is not surprised that more than 80% women highly involved in their house short-term finances, such as daily expense. But surprisingly, almost 60% of women do not engage in the long-term aspects of their financial things like investing, according to latest UBS Investor Watch. The main reason is that women believe men know more about investing and planning.

With the development of mobile phone, woman can easily connect and access to basic financial knowledge and the way to invest. Like iFund APPS from Noble Apex, we provide financial solutions for every stage in your lives.

(1)Better offering women tailored made advice along their lifecycle.
(2)Delivering more comfortable solution when women involve to financial decision.

We will discuss more details about woman financial decision in the next article.

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