iFund is a self-service online fund trading platform, wholly owned and operated by Noble Apex Advisors Ltd (“Noble Apex Advisors”). Established in 1998, Noble Apex Advisors is one of the leaders of the financial planning profession in Greater China. Noble Apex Advisors is licensed to carry out regulated activities including Type 1: Dealing in Securities, Type 4: Advising on Securities and Type 9: Asset Management under the Securities and Futures Ordinance of Hong Kong (with CE Number AEO169).
Noble Apex Advisors is dedicated to provide quality financial planning and investment management services in the best interest of our clients for their financial freedom. The establishment of the iFund trading platform creates another convenient and affordable self- trading channel for investors- designing and accessing their appropriate investment fund portfolio according to their personal goals and risk tolerance anywhere, anytime, via the internet.
iFund carries over 1000 funds from over 40 different international asset management companies, providing numerous investment fund choices, including different asset classes, markets and risk levels for investors’ selection.
We are NOT an independent intermediary because: 1. we receive fees, commissions, or other monetary benefits from other parties (which may include product issuers) in relation to our distribution of investment products to you. For details, you should refer to our disclosure on monetary benefits which we are required to deliver to you prior to or at the point of entering into any transaction in investment products; and/or 2. we receive non-monetary benefits from other parties, or have close links or other legal or economic relationships with issuers of products that we may distribute to you.